The general manager of the French brand Longchamp, Jean Cassegrain, in a recent interview went against ‘greenwashing’ pointing out ‘vegan leather’ does not exist, defending the sustainable tradition that characterizes reputable companies!

Sustainability is not a question of fashion nor trends. In the leather goods sector, it is a part of the tradition, at least for the serious companies. Everything else is deceptive propaganda. This is how in an interview with Madame Figaro, Jean Cassegrain, general manager and grandson of the Longchamp’s founder, lashed out against the ‘greenwashing’, the communication strategy of certain companies, aimed at building a deceptively positive image of themselves in terms of environmental impact, in order to divert the public’s attention from the negative effects. And, for those who do not work in compliance with rules, good habits, and quality standards, the risks are far too many.

During the interview, Cassegrain explained how the leather goods manufacturer practiced sustainable development long before the term was even coined. “A craftsman from Longchamp respects the materials, does not like to waste, and tries to make the most of the leather skin” Cassegrain said. The general manager continued by explaining that the company he manages has not invented anything as in the history of making leather goods, this process is well-known.

When asked about vegan skin, Cassegrain replied that “It is not leather”, so the people using the term have to call it differently. By calling it ‘vegan leather’, Cassegrain believes the majority of manufacturers, in fact, usurp the leather name. Following, Cassegrain explained that leather is a raw material that is able to be renewed and even though the term ‘Vegan leather’ does sound good, but it is nowhere near true.

Those who have always made products of the highest quality, such as GuidoMaggi, a company with 100 years of history, know that respecting precious materials, the environment, and the animals is essential. All the models of the Italian brand meet the principles of eco-sustainability: metal-free creations, water recycling during production, and respect for animals.

Attacking celebrities who wear leather shoes or jackets, demonizing companies that produce them, does not help our planet. The effect can be quite the opposite as it could favor the speed of manufacturing products of very low quality which pretend to meet the principles of eco-sustainability but in reality they pollute the planet much more. Leather should not be discriminated against. Instead, the tradition and excellence of serious companies such as GuidoMaggi, which has always focused on the pillars of high-quality and eco-sustainability, guaranteed by the work of skilled artisans, must be appreciated and rewarded.