The event, scheduled from February 16th to 19th at the Fiera in Milano, offers the best of the collections for the coming seasons. GuidoMaggi marries the spirit of the event by presenting innovative elevator shoes, in a refined mix of fashion and comfort

After the New York Fashion Week, the new edition of Micam, the leading international exhibition of the footwear sector is a unique event with over 1,700 collections of footwear that will set the rules for the future.

The event returns to Fiera Milano from February 16th to 19th 2020 and, with the new Micam in Wonderland communication campaign, inaugurates an edition full of news which focuses on innovation, trends, and sustainability. These are the key points that characterize the International Footwear Exhibition in its first edition of 2020. An appointment awaited by industry to present the best of a dynamic and cutting-edge sector. Micam sees the presence of 1205 exhibitors, including 628 Italians and 577 foreigners who present the preview of the Autumn/Winter 2020-2021 collections.

The anticipation of the styles will dominate the future seasons, and also thanks to the research conducted by WGSN (English agency specialized in trend scouting) from which the trends that will dominate the next winter season emerge and are all focused on the Made In Italy.

We fully agree with the metaphor proposed by the artist Riccardo Zangelmi, the first and only Italian LEGO Certified Professional, who in the entrance of the fair built by hand and piece by piece, a gigantic 100kg shoe made entirely of LEGO bricks (ce it took 110,000). Exactly what GM craftsmen do every day, which take 50/60 hours of manual work to handmake every single pair of shoes.

And on craftsmanship – GuidoMaggi, luxury elevator shoe brand with a showroom in the beating heart of Milan – shapes its collections, always inspired by the most innovative and classy Italian style. The first trend is that of considered comfort, inspired by soft and comfortable materials such as leather, which GuidoMaggi enhances and molds, thanks to the work of skilled craftsmen in models with a discreet elevator system that gives extra inches of height in total discretion. An exclusive casual chic look with suspended futuristic accents and references to pop.

Tech-utility connects the relationship between real and virtual with technical fabrics capable of enhancing the tailoring of the products to adhere as closely as possible to the needs of the contemporary man. GuidoMaggi hits the target with dynamic and avant-garde sneakers, a style that, passing from urban to sporty chic is confirmed as unique and inimitable, matching every outfit, even the most classic one.

The tech-utility trend that merges real and virtual rediscovers and enhances the value of tailoring with GuidoMaggi models while being capable of telling stories and arousing emotions. The continuous return to the classic revives with the emergence of the latest trend in fashion: the Reconstructed Legacy that seeks new solutions for the future in the past. Traditions are updated and the male consumer loves to buy products that have a history and guarantee quality and refinement.

Thanks to this, they choose GuidoMaggi and its elevator shoes inspired by the classic but reworked modern lifestyles, with artisan techniques used not only for formal clothing but also for luxury streetwear: trendy fashion transformed into a timeless classic, signed GuidoMaggi.