Milan Fashion Week welcomes the best of international fashion and GuidoMaggi stands out as a symbol of sustainable luxury and timeless style. CEO Emanuele Briganti underlines the philosophy of “made to last”, a conscious alternative to fast fashion that values quality and craftsmanship. Next to him, celebrity influencer Alessandro D’Ambrosio and fashion designer Alviero Martini celebrate Italian excellence.
From February 25 to March 3 2025, Milan Fashion Week, as every year, welcomes models, buyers and influencers from all over the world, ready to discover the trends of the fall-winter 2025/26 collection. In this scenario of glamour and innovation, GuidoMaggi stands out, bringing with it the excellence of Italian craftsmanship with its exclusive made-to-measure and made to last elevator shoes.
For our CEO Emanuele Briganti, the highlight is the fashion show of his friend and famous fashion designer Alviero Martini. A friendship that celebrates craftsmanship and passion for timeless design. Also with us is Alessandro D’Ambrosio, influencer with over 4 million followers, known for his impeccable style and predilection for GuidoMaggi’s made in Italy elevator shoes.
At a time when fast fashion is under indictment for waste and environmental impact, GuidoMaggi is once again a spokesperson for a sustainable philosophy, offering fine, handcrafted men’s shoes designed to last for decades. Each pair is the result of a careful selection of materials and meticulous workmanship, which stitch after stitch, guarantees comfort, elegance and longevity.
Fast fashion? The future is artisanal and sustainable
“For GuidoMaggi, taking part in Milan Fashion Week means reaffirming the importance of conscious fashion that values quality over quantity”, said Emanuele Briganti. A strong and clear message, addressed to a demanding public attentive to ethical choices in the fashion world. But above all, a concrete response to the recent concerns caused by the wastage of fast fashion.
Just in the last few hours, the European Union has taken an important step to fight the fast fashion industry, announcing an agreement on new targets to significantly decrease the impact of so-called fast fashion with rules that will come into force in 2030. “In the meantime, it is important to support Italian companies capable of pursuing craftsmanship excellence and sustainability, values that GuidoMaggi has always embodied with pride and dedication” Briganti stressed.
GuidoMaggi’s solution is made to last fashion
While fast fashion continues to raise doubts about its unsustainability, GuidoMaggi is the spokesman for a new concept of sustainable luxury: made to last. An idea that is not just a slogan, but a concrete promise of quality, craftsmanship and durability.
GuidoMaggi elevator shoes are the only ones in the world designed to combine elegance and durability. Unlike mass market products, which are designed to be replaced after a few months, GuidoMaggi shoes are created to stay with the contemporary man for decades, keeping their shape and beauty intact. This is possible thanks to the selection of the finest materials and craftsmanship.
Emanuele Briganti, CEO and creative mind of GuidoMaggi, has revolutionised the elevator shoe sector, transforming them from simple functional accessories into symbols of luxury, quality and elegance. “With GuidoMaggi, I wanted to give dignity to men’s elevator shoes. I created footwear that not only improves stature, but also represents the ultimate in elegance and quality Italian craftsmanship. The concept of made to last has always been part of our brand: every pair of GuidoMaggi shoes is made to measure and designed to last, becoming a true investment in style and personality”.
With its presence at Milan Fashion Week, GuidoMaggi reaffirms its commitment to the creation of a conscious luxury, far from the logic of disposability, because true elegance is not ephemeral, but is built over time, step by step.
GuidoMaggi is the stylish, sustainable and conscious alternative
Today we see a return to the value of the tailoring experience, but this is a concept that GuidoMaggi has always carried forward with pride. The essence of style lies in customisation: every GuidoMaggi elevator shoe is bespoke, adapting perfectly to the tastes and needs of the wearer.
GuidoMaggi makes you enter in a world of authentic luxury, where quality meets traditional craftsmanship. Each model is designed to guarantee a perfect combination of elegance and comfort, thanks to careful workmanship and the use of fine materials: from the choice of leather to the definition of the details, each shoe is the result of a handcrafted process that enhances the individuality of the customer, transforming every step into an expression of timeless style and refinement.
In a world where fashion is increasingly fast and standardised, GuidoMaggi offers a sophisticated, sustainable and conscious alternative.
